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July 2012:  Mental Tricks

7/1/2012

 
Dear Clients and Friends,

Summer is here!  For those of you who have not experienced it, San Francisco summers can be a truly brutal affair.  While people in other areas of the country enjoy warm evenings outdoors and sunny days filled with play, San Franciscans enjoy wind, cold and fog.  The brief three hours of sun in the middle of the day just leaves you wanting more.  All of this is compounded by the fact that if you drive 15 miles away from San Francisco in any direction it will most likely be sunny and warm.  Mrs. Bootstrap and I have dealt with this in the only sensible way we could imagine.  We moved!  As most of you probably all ready know, we have relocated to San Jose - about 30 miles south of the city.  Both for the weather and to shorten Colleen's commute.  Feel free to stop by for a barbeque!  Just in time for 4th of July.

I received more feedback on my last quarterly letter than I have on any other letter that I have written (click here if you haven't read it).  Most of it was along the line of... "Oh fudge, I really need to get my act together!"  But some questions were more along the line of, "OK, but HOW do I start saving more money?"  Which brings me to my topic this quarter...


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Brian@bootstrapcapital.net                                                                                                                                               
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